Front Pictures supplied a digital dome theater to the Hey!Joy toy store located in the Mall of America, the biggest shopping and entertainment center in the United States.

Hey!Joy believes simple toy stores for children are not enough. This retailer is offering kids hands-on activities and immersive experiences, helping them discover their interests and choose the best toy. One of these activities is the digital planetarium with 360 edutainment films at the store’s STEM (Science, Technology, Engineering, and Mathematics) play zone.

digital dome theater

Image credit: Twin Cities Mom Collective

The 5m negative pressure RFE (Rigid Frame Enclosed) dome was designed and manufactured by Front Pictures. It’s equipped with a Screenberry media server which runs and automatically aligns 4x Benq Full HD projectors. The 5.1 surround sound system enhances the immersive experience.

The planetarium was designed with the idea of using the store space at maximum efficiency. Its outer walls serve as additional store shelves that seamlessly fit in with Hey!Joy’s interior design. On top, the dome has a stylish white decorative geodesic frame that holds the structure together. A fire sprinkler system was neatly integrated into the dome zenith to comply with local safety regulations.

dome theater at a shopping store

Image credit: Hey!Joy

The system has a user-friendly interface that makes it easy to run the shows. The dome theater comes stocked with dozens of free shows. Commercial shows from the world’s top producers are also available based on pay per view and time interval licenses.

“The 5m RFE dome theater is perfect for shopping and entertainment centers. This budget planetarium is based on home class projectors and a compact media server, and it provides easy setup, quick calibration, and requires minimum maintenance. At the same time, it ensures high quality 3K x 3K seamless immersive imagery,” says Alexander Shaga, Sales Manager and Head of Procurement at Front Pictures.

A dome theater stands at the core of toy store's STEM play zone.

Image credit: Hey!Joy